About YCP Group

YCP is a Singapore-headquartered management consulting firm founded in 2011. Listed on the Tokyo Stock Exchange Growth Market (JDR listing, December 2021), YCP operates with 700+ professionals across 20+ offices globally. In Asia, YCP is present across 13+ cities including Tokyo, Singapore, Jakarta, Bangkok, Kuala Lumpur, Manila, Ho Chi Minh City, and Shanghai.　The Management Service Division (MSD) delivers three core service offerings: Advisory (strategy consulting), PMO (project management), and Transaction (M&A advisory). With a track record of 3,000+ projects and 500+ clients across the Asia-Pacific, YCP combines deep local market knowledge with cross-border execution capability.

YCP covers 13 industry sectors including Automotive & Mobility, Energy & Natural Resources, Healthcare, Consumer & Retail, Financial Services, Technology, Industrials, and Private Equity & Investors. Our core strengths lie in cross-border transactions, M&A, and digital transformation, underpinned by on-the-ground presence and networks that global firms cannot replicate.

Why YCP

• Unparalleled autonomy and ownership — While many consulting environments follow a hierarchical progression before individuals lead engagements, at YCP, you own your scope, deliver under your own name, and build your reputation from day one. You define what you work on, how you deliver it, and what comes next.

• Accelerated path to Partner — Career progression in consulting is often time-bound and tenure-driven. At YCP, top performers can reach Partner in under 5 years. The level of discretion and speed is in a different league.

• SEA × Japan: a unique positioning — While cross-border engagements are often one of many focus areas in consulting, YCP is deeply specialized at the intersection of Southeast Asia and Japan as our core business — and we are positioned to be the #1 firm in this segment.

• Entrepreneurial way of working — End-to-end ownership from proposal to delivery. You can design new service lines, launch in new countries, and build what doesn't exist yet. This is a culture where you create your own opportunities.

• Cross-border, multi-country engagements — Working across multiple countries on a single project is the norm, not the exception. You develop both on-the-ground market instinct and strategic perspective through daily collaboration with multinational teams.

Analyst

Interactive Solutions Division | SEA

Level

Junior

Experience

Up to 3 years

Position Overview

We are looking for a creative and versatile Copywriter to develop compelling copy and content for
brands across digital, social media, influencer, and integrated marketing campaigns. The ideal
candidate can translate campaign strategies into clear, engaging, and culturally relevant content.

Key Responsibilities

• Develop copy for social media, digital campaigns, ads, websites, presentations, and other marketing materials.
• Write creative concepts, campaign lines, captions, scripts, headlines, and CTAs.
• Work closely with Account Management, Creative, Influencer Marketing, and other teams to develop campaign concepts.
• Adapt copy and tone based on different brands, target audiences, and platforms.
• Create scripts for TikTok, Reels, livestreams, and other short-form video content.
• Conduct research on brands, audiences, competitors, and relevant cultural/social trends.
• Participate in brainstorming sessions and contribute creative campaign ideas.
• Proofread and edit content to ensure accuracy, consistency, and brand alignment.
• Incorporate client feedback and revisions efficiently.
• Ensure all content follows brand guidelines and campaign objectives.
  
  

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 2–3 years of experience in copywriting, advertising, content creation, or digital marketing.
• Strong written and verbal communication skills.
• Excellent command of English; Filipino/Taglish writing is a plus.
• Strong understanding of social media platforms and digital content.
• Experience writing short-form video scripts is an advantage.
• Creative, detail-oriented, and able to work under tight deadlines.
• Ability to handle multiple projects and brands simultaneously.
• Strong research and storytelling skills.
• Portfolio of relevant writing/copywriting work is required.

Preferred Skills / Experience

• Social media and digital advertising
• TikTok/Reels content writing
• Campaign conceptualization
• Brand storytelling
• Basic understanding of SEO
• Familiarity with AI-assisted creative tools